Kempton Park – With Vodacom Cup Rugby set to kick off for 2015, the Valke Rugby Union has announced a partnership with a new sponsor.
The Valke Rugby Union is pleased to announce an official partnership agreement with one of South Africa’s leading Truck Manufacturing Companies – Hino South Africa. The Valke Rugby Team is rebranded and will now be known as the “HINO VALKE”.  This came after an agreement was reached between the Valke Rugby (Pty) Ltd and Hino South Africa.

Valke Rugby Chief Executive Officer, Jurie Coetzee, expressed his gratitude to Hino South Africa for their support and belief in the Valke Rugby brand going forward. “Our negotiations with Hino South Africa were positive from the outset and we are so grateful for their support.  We believe that both our brands will benefit immensely from this partnership and we are grateful for Hino’s support during such trying economic times. We are very excited for what this partnership will bring in future.” said Coetzee

Rudy Joubert the Valke Director of Rugby added; “The players and coaches are also very excited about this new agreement and are looking forward to the association with Hino. It is wonderful to have a company of this calibre put such trust in the Valke brand, as we work through our current re-building phase,”

Hino South Africa Vice President, Ernie Trautmann reinforced this belief and stated, “Hino South Africa has for some time now been exploring various options to expose and grow our brand.  We have been looking for opportunities where brand association or co-branding can form part of our campaign, and sport, with rugby in particular, have obvious complementary associations for us.  We were very pleased when the opportunity to partner with the Valke became a possibility.

The fact that the Valke is, at this time, a relegated side is for us an added value as we want to be part of their rejuvenation. We want to be a part of one of South Africa’s most respected rugby Unions reclaiming their rightful place within the rugby world, and are more than happy to be part of this process.

As a brand we don’t only want to be associated with winners, we want to be associated with becoming winners! We want to be associated with determination, dedication and a winning attitude. Hino South Africa has for years pioneered our industry and know what it takes to keep on going, no matter what. We are very proud to be in partnership with the Hino Valke and look forward to highly successful Vodacom Cup and Currie Cup seasons, and to their re-entry into the Top Tier of our Domestic Rugby arena , which we believe will be just as successful.”

The  Hino Valke start their Vodacom Cup campaign at home in Kempton Park on Friday 6 March against neighbours the Vodacom Blue Bulls (15:00 kick-off).



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