Hino South Africa, one of the leading truck brands in the country, has moved into the realm of sports sponsorship with support for the Valke Rugby Union based at the Barnard Stadium in Kempton Park. The team, which plays in the Vodacom Cup and Currie Cup competitions, is now known officially as the Hino Valke. “Hino South Africa has been exploring various avenues for brand association in the local sport environment and we believe rugby is a good fit with a truck manufacturer, while the Hino Valke’s headquarters is located in Ekurhuleni, which is a prime area for transport operators that includes many of our Hino customers,” explained Ernie Trautmann, the Vice President of Hino SA. Jurie Coetzee, the CEO of the Valke Rugby Union, said that he and his union were very pleased to have Hino as a sponsor and believed both brands will benefit from this association and both parties are excited about the fruits the partnership will bring in the future. Rudy Joubert, the Director of Valke Rugby, said: “It is wonderful to have a company of Hino’s calibre putting its trust in the Valke brand as we work through our current rebuilding phase and we strive to return to the top tier in domestic rugby again.”

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